MICHELLE ROCHE — RESUME OF QUALIFICATIONS

11/01 – Present: MICHELLE ROCHE MEDIA RELATIONS, ATHENS, GA
Independent publicist and marketing consultant utilizing extensive knowledge and experience within the music industry.
10/98-11/01: VICE-PRESIDENT PUBLICITY
CAPRICORN RECORDS, ATLANTA, GA
(now Velocette Records)
Create and implement press campaigns for all artists; oversee and manage departmental budgets; national press, including TV, NPR, syndicated radio and internet; and corporate press.Roster included: 311, CAKE, Galactic, Gov’t Mule, Widespread Panic, The Glands, Beulah, Vic Chesnutt, deathray, Kevn Kinney, 2 Skinnee J’s, Jucifer, Chuck Leavell, and Tinsley Ellis
 12/97-10/98: INDEPENDENT PUBLICIST
MICHELLE ROCHE MEDIA RELATIONS
Clients included: Geffen, Reprise, Food Chain, Casino Music, and Anthony DeCurtis
 2/97-12/97: VICE-PRESIDENT MEDIA RELATIONS
RESTLESS RECORDS, LOS ANGELES, CA
Duties as listed below; assisted in marketing and artist development; project coordinator for the “L.A. Confidential” soundtrack.
 1/94-2/97: NATIONAL DIRECTOR OF PUBLICITY
RESTLESS RECORDS, LOS ANGELES, CA
National press, including TV, NPR, syndicated radio and internet, in genres of alternative rock, adult, americana, dub, and pop for label and distributed labels; tour press and promoter relations; organized industry functions; corporate press.Roster included: Spain, Jack Logan, Lori Carson, Perfect (Tommy Stinson), The Golden Palominos, Polara, Radar Bros., Slim Dunlap, Chopper One and Penny Dreadfuls
9/93-1/94: DIRECTOR OF PUBLICITY
ICHIBAN RECORDS, ATLANTA, GA
National and tour press for all releases in the genres of rap, blues, jazz, and alternative rock.
 5/92-9/93: DIRECTOR OF PUBLICITY
SKY RECORDS, ATLANTA, GA
National and tour press for all releases.Roster included: Five-Eight, Flat Duo Jets, Swans, Insane Jane and Seersucker.
3/90-5/92: MICHELLE ROCHE PUBLICITY, ATLANTA, GA
ADDITIONAL EXPERIENCE
 8/89-7/90: ASSISTANT MANAGER/SOUNDS OF BUCKHEAD JAZZ CLUB, ATLANTA, GA
9/85-10/87: CONTINUITY COORDINATOR/ASST MANAGER WAGA-TV5 (CBS), ATLANTA, GA
EDUCATION: Bachelor of Arts/Journalism – University of Georgia
Major: Radio-TV-Film Minor: Management/Marketing